Maclaren Jones led the design and structure of the Go To Commercial website, focusing on clarity, usability and efficiency. The interface was intentionally clean and distraction-free, allowing property listings, data and location-based search results to take centre stage.

An interactive map feature was integrated to help users quickly identify opportunities based on location, property type and key criteria — reflecting real commercial search behaviour.

Launching with strong uptake across Leeds and West Yorkshire, the platform went live with up to 2,000 listings for this geographical area — demonstrating both the strength of the concept and its potential to scale. Go To Commercial now stands as a focused, professional alternative to traditional property portals, supported by a clear brand, considered digital experience and a scalable marketing framework built for the commercial property market.

Maclaren Jones created the Go To Commercial brand identity to position the platform as a clear, credible and sector-led alternative within the commercial property market. The brand was applied consistently across the website to ensure clarity, confidence and ease of use for professional users.

We then rolled out the brand across key marketing touchpoints to build awareness and trust, including email signatures, For Sale and To Let boards, LinkedIn banners and property details documents. This ensured the Go To Commercial brand worked seamlessly alongside individual agents’ own marketing, supporting recognition and adoption across the sector.