From world-renowned five-star resorts to boutique hideaways, Maclaren Jones has helped some of the most prestigious hotels create immersive brand experiences that attract elite travellers. Whether launching a new luxury property, repositioning an existing hotel, or developing high-impact marketing materials, we ensure every brand we work with reflects the exceptional service, ambiance, and exclusivity that define the world’s finest hotels.
Key Projects
Sandy Lane Hotel, Barbados – Selected over global agencies to manage the prestigious re-launch of one of the world’s most famous hotels. We created a full suite of marketing materials, from bespoke brochures and digital campaigns to international advertising and event management. Our team also handled photography, videography, and styling for the hotel’s iconic suites, spa, beach, and world-class golf course.
Elegant Hotels Group, Barbados – Tasked with branding an entire collection of six luxury hotels, we developed a cohesive brand identity while rebranding each individual property. This included high-end photography, new brochures, redesigned websites, and global advertising campaigns to position Elegant Hotels as a leading name
in Caribbean hospitality.
Paynes Bay, Barbados
West Coast, Barbados
The House, Barbados – The flagship hotel of Elegant Hotels Group, The House introduced a personalised, guest-centric experience with dedicated service ambassadors. Maclaren Jones was responsible for naming, branding, photography, brochures, launch campaigns, and international advertising, creating a distinct identity that set it apart in the luxury travel market.
The Beach House, Barbuda – Formerly the iconic K-Club, a favourite retreat of Princess Diana, this ultra-exclusive resort was transformed into The Beach House. We developed the brand identity, designed marketing materials, managed international advertising, and captured stunning photography to highlight its Italian-inspired design and unparalleled beachfront location.
The Beach House, Barbuda
View from Shirley Heights, Antigua and Barbuda
Aldeia Da Lagoa, Portugal – A luxury resort in Óbidos, Portugal, designed to appeal to affluent North European, UK, and US markets. We developed a strong brand identity that encapsulated the resort’s lifestyle proposition, starting with the name — ‘Aldeia’ meaning village and ‘Lagoa’ meaning lagoon. Inspired by traditional Mediterranean roof tiles and the native European Curlew, we crafted a boho-inspired brand identity, marketing materials, and a calming yet aspirational colour palette, positioning Aldeia Da Lagoa as a premium retreat for the discerning 50+ market.
YTL Hotels – Maclaren Jones was commissioned to create a high-end lifestyle magazine for YTL Hotels & Resorts, a globally recognized luxury hospitality brand. The publication showcased YTL’s exclusive destinations, including Pangkor Laut Spa Resort, Spa Village Gaya Island, The Surin Phuket, and The Ritz-Carlton Koh Samui.
The magazine also featured YTL’s luxury city hotels, such as JW Marriott Kuala Lumpur, The Ritz-Carlton Kuala Lumpur, and Higashiyama Niseko Village—A Ritz-Carlton Reserve, alongside Australian landmarks like Sydney Harbour Marriott Hotel, Brisbane Marriott Hotel, and Melbourne Marriott Hotel. The UK’s The Gainsborough Bath Spa and Monkey Island Estate were also highlighted as quintessential British escapes.
Through elegant design, premium content, and captivating storytelling, Maclaren Jones helped elevate YTL’s brand, reinforcing its position as a leader in global luxury hospitality.
Aldeia Da Lagoa Magazine
Aldeia Da Lagoa Uniform
Muse Magazine
Pangkor Laut Resort Article
The Landmark Hotel, London – A world-renowned luxury hotel in the heart of London, famed for its stunning Winter Garden. We were responsible for new photography and the production of high-end brochures, showcasing the hotel’s corporate, leisure, and wedding offerings.
Carden Park Hotel, Golf & Spa Resort, Cheshire – A luxury golf, spa, and resort destination, where we delivered branding, photography, videography, brochure production, and a full-scale marketing campaign spanning the UK and Ireland.
IHIF (International Hotel & Investment Forum) – For over 15 years, we managed all branding and pre- and post-event marketing for this globally recognised hospitality investment event.
The Landmark Hotel – Champagne Bar
The Landmark Hotel – Winter Garden Restaurant
Carden Park Hotel
The Spa at Carden