Strong branding and targeted marketing are critical for attracting investors, tenants, and buyers in the commercial property sector. From high-profile office developments to mixed-use spaces, we work with leading developers, agents, and financial institutions to create standout brands that define locations and maximise investment potential.
Our experience includes working with major names such as:
Liberty Properties, Savills, Knight Frank, King Sturge, Deutsche Bank, and RBS.
Key Projects
The Colony HQ – A luxury serviced office, co-working, and event space designed for ambitious professionals who expect more from their work environment. Maclaren Jones developed the brand identity, marketing collateral, and website, positioning The Colony HQ as a premium destination for businesses seeking exclusivity and flexibility. Offering private offices with 24/7 access, fully furnished spaces, and ultra-fast broadband, The Colony HQ provides the independence of a standalone office with the benefits of a high-end business hub. Members also enjoy exclusive access to the sophisticated Colony HQ lounge and bar in Wilmslow, an elegant space for networking, dining, and hosting clients. With discounted rates on meeting rooms, event spaces, and on-site hospitality, The Colony HQ blends productivity with prestige, delivering an inspiring workspace that meets the needs of discerning professionals.
Earth Exchange – A unique map-driven website platform for the construction industry allowing the free exchange of earth and aggregates between each other. Earth Exchange helps large-scale builders save money and boost sustainability by facilitating the re-use of unwanted materials via the website platform. Maclaren Jones created the name, brand and marketing collateral including the design and build of the website platform.
HQ Chester – A landmark mixed-use development featuring office, residential, and hotel spaces. We created branding and marketing materials that positioned HQ Chester as the city’s premier business and lifestyle hub.
Go To Commercial – A specialist commercial property portal designed by commercial property professionals, for commercial property professionals. Unlike many platforms that have been adapted from the residential market, Go To Commercial was built specifically to address the unique needs of the commercial property sector, offering a more cost-effective, tailored solution. Backed by a consortium of industry experts, the platform provides a dedicated space for advertising commercial properties including retail, industrial, warehousing, offices and land. To launch the site an initial inventory of up to 2,000 listings in Leeds was selected, before rolling out to other regions. Designed to scale into a national resource, Go To Commercial aims to offer valuable pricing and market data while expanding its professional network. Maclaren Jones was commissioned to create the brand identity and develop the name, ensuring Go To Commercial is positioned as a recognisable, trusted, and growth-focused brand within the industry.