EARTH EXCHANGE BRAND CREATION
Project Overview
Earth Exchange is a map-driven portal that allows the construction industry to exchange earth and aggregates between each other. Earth Exchange help to save money and boost sustainability by facilitating the reuse of unwanted site materials via their website.
At Maclaren Jones, we helped to create a new company name and brand from scratch – along with all the marketing and digital collateral, including the website portal to get Earth Exchange moving earth.
Brand Collateral
As stated earlier, we began by choosing a company name that aligns with the business goals and crafted a brand that embodies the environmentally friendly nature of their company. We produced various communication materials, including a highly technical web platform.
Additionally, we created digital assets for direct marketing on social media, as well as supporting graphics, and suggested branded items like apparel and vehicle livery.
Overview of the project work
- CREATION OF NEW COMPANY NAME
- CREATION OF NEW BRAND IDENTITY
- DESIGN AND BUILD OF PORTAL DRIVEN WEBSITE
- CORPORATE 'HOW IT WORKS' VIDEO
- ADVERT DESIGN
- PRESS RELEASE
- SOCIAL MEDIA GRAPHICS
- BRANDED APPAREL
- PROMOTIONAL GIVEAWAYS
We designed and built a database-driven portal offering construction workers the chance to exchange earth.
View the site here