For luxury tour operators, exclusivity and experience are everything. At Maclaren Jones, we bring aspirational travel brands to life, crafting bespoke marketing strategies that capture the essence of ultra-luxury and adventure. From elite private tours and tailor-made itineraries to yacht charters and private island retreats, we develop branding that resonates with high-spending travellers, ensuring your brand is synonymous with prestige, sophistication, and unforgettable journeys.
Our expertise extends to creating luxury magazines, immersive digital experiences, and high-end retail spaces, positioning luxury travel brands at the pinnacle of the industry.
Key Projects
Seasons in Style – The luxury tour operator market is highly competitive, with brands like Kuoni, Carrier, ITC, and Elegant Resorts all using similar messaging—bespoke, tailor-made, exclusive holidays with a personal touch. Our challenge was to differentiate Seasons in Style and carve out a unique position in the marketplace.
Maclaren Jones developed a distinctive brand identity and campaignable look and feel, ensuring consistency across traditional and digital media. By working closely with the Seasons in Style team, we created a number of ‘Golden Nuggets’. These were quotations from their team of luxury travel specialists as they shared their experiences in their worldwide portfolio of hotels and resorts. These messages were used across a range of materials including brochures, direct marketing, the website, and digital campaigns, setting Seasons in Style apart from the competition.
Only Exclusive Travel – Maclaren Jones designed a high-end luxury brochure and a bespoke customer magazine for Only Exclusive Travel, a leading independent tour operator specialising in luxury holidays, safaris, and honeymoons across the world’s most spectacular destinations.
With a portfolio of hand-selected resorts, exclusive golf experiences, and personalised service, Only Exclusive Travel presents unforgettable getaways for discerning travellers. Our design concepts reflected the clients commitment to excellence, capturing the essence of tailored, high-end travel through sophisticated branding and well-written editorial content.
