In the world of travel, marketing is more than just selling a destination, it’s about creating desire, evoking emotions, and transporting people before they even book.
Whether it’s a luxury resort, a world-class tour, or a trusted travel agency, every touchpoint should inspire, excite, and reassure. At Maclaren Jones, we specialise in building travel brands that captivate and convert. From luxury hotels to tour operators and travel agencies, we craft strategic branding, high-end marketing materials, and compelling campaigns that turn dreams into bookings.
Hotel & Resorts Marketing
From world-renowned five-star resorts to boutique hideaways, Maclaren Jones has helped some of the most prestigious hotels create immersive brand experiences that attract elite travellers. Whether launching a new luxury property, repositioning an existing hotel, or developing high-impact marketing materials, we ensure every brand we work with reflects the exceptional service, ambiance, and exclusivity that define the world’s finest hotels.
Aldeia Da Lagoa, Portugal – A luxury resort in Óbidos, Portugal, designed to appeal to affluent North European, UK, and US markets. We developed a strong brand identity that encapsulated the resort’s lifestyle proposition, starting with the name — ‘Aldeia’ meaning village and ‘Lagoa’ meaning lagoon. Inspired by traditional Mediterranean roof tiles and the native European Curlew, we crafted a boho-inspired brand identity, marketing materials, and a calming yet aspirational colour palette, positioning Aldeia Da Lagoa as a premium retreat for the discerning 50+ market.
Aldeia Da Lagoa Magazine
Aldeia Da Lagoa Uniform
YTL Hotels – Maclaren Jones was commissioned to create a high-end lifestyle magazine for YTL Hotels & Resorts, a globally recognized luxury hospitality brand. The publication showcased YTL’s exclusive destinations, including Pangkor Laut Spa Resort, Spa Village Gaya Island, The Surin Phuket, and The Ritz-Carlton Koh Samui.
The magazine also featured YTL’s luxury city hotels, such as JW Marriott Kuala Lumpur, The Ritz-Carlton Kuala Lumpur, and Higashiyama Niseko Village—A Ritz-Carlton Reserve, alongside Australian landmarks like Sydney Harbour Marriott Hotel, Brisbane Marriott Hotel, and Melbourne Marriott Hotel. The UK’s The Gainsborough Bath Spa and Monkey Island Estate were also highlighted as quintessential British escapes.
Through elegant design, premium content, and captivating storytelling, Maclaren Jones helped elevate YTL’s brand, reinforcing its position as a leader in global luxury hospitality.
Muse Magazine
Pangkor Laut Resort Article
Luxury Tour Operator Marketing
For luxury tour operators, exclusivity and experience are everything. At Maclaren Jones, we bring aspirational travel brands to life, crafting bespoke marketing strategies that capture the essence of ultra-luxury and adventure. From elite private tours and tailor-made itineraries to yacht charters and private island retreats, we develop branding that resonates with high-spending travellers, ensuring your brand is synonymous with prestige, sophistication, and unforgettable journeys.
Our expertise extends to creating luxury magazines, immersive digital experiences, and high-end retail spaces, positioning luxury travel brands at the pinnacle of the industry.
Only Exclusive Travel – Maclaren Jones designed a high-end luxury brochure and a bespoke customer magazine for Only Exclusive Travel, a leading independent tour operator specialising in luxury holidays, safaris, and honeymoons across the world’s most spectacular destinations.
With a portfolio of hand-selected resorts, exclusive golf experiences, and personalised service, Only Exclusive Travel presents unforgettable getaways for discerning travellers. Our design concepts reflected the clients commitment to excellence, capturing the essence of tailored, high-end travel through sophisticated branding and well-written editorial content.
Travel Agents Marketing
The world of travel is evolving, and today’s discerning travellers seek personalized, seamless, and unforgettable experiences. At Maclaren Jones, we craft powerful brand identities and marketing strategies that help travel agents stand out in a competitive industry. From luxury travel boutiques to specialist adventure agencies, we create compelling storytelling, stunning design, and high-impact digital strategies to engage high-net-worth travellers and inspire their next journey.
Wonderluxe Luxury Travel – Maclaren Jones created a sophisticated brand identity and marketing collateral for Wonderluxe Luxury Travel, a high-end travel company curating exceptional experiences for discerning clients. We designed Divine Destinations, a luxury lifestyle magazine featuring exclusive hotels, private islands, yachts, and villas, distributed to high-net-worth travellers.
To elevate the brand further, we developed a luxury retail space, crafting an immersive environment that reflects the Wonderluxe experience. Our work spanned branding, print, digital, and retail, ensuring a seamless, aspirational journey for their clientele.
Worldwide Dream Villas & Holidays – Maclaren Jones developed a new brand identity and marketing collateral, including advertising and editorial content, for Worldwide Dream Villas & Holidays—a luxury travel specialist offering an exclusive collection of personally selected villas.
Focusing on exceptional quality and personalised service, Worldwide Dream Villas selects only the finest properties, each visited and vetted by their expert team or trusted local partners. From luxury beachfront estates to celebration villas ideal for weddings, milestone birthdays, and group getaways, every property promises an unparalleled experience.
Beyond accommodation, the brand offers a full-service luxury travel experience, handling everything from private jet charters and chauffeur services to bespoke excursions and event planning. With meticulous attention to detail, they ensure every journey is seamless—allowing guests to relax, unwind, and enjoy their dream escape.
