BRAND CREATION FOR LUXURY RESORT
Project Overview
Aldeia Da Lagoa is a Luxury Resort in Obidos Portugal.
The creation of this strong brand identity perfectly encapsulates the essence of the lifestyle proposition for the resort village and one that positions it to appeal to the wealthy and active 50+ North European, UK and US markets.
Brand Design Moodboard
Brand Logo Variations
Brand Development
For Aldeia Da Lagoa we started the branding process with creating a name that reflected the area to which the resort was located. ‘Aldeia’ meaning Village and ‘Lagoa’ meaning Lagoon. Village from the lagoon.
From here we created a series of moodboards to get a feel for were the client wanted to take the brand; which in the end reflected the name and the styling of the village well by using the traditional Mediterranean roof tiles with the native bird – a European Curlew.
Brand Look and Feel
When it came to the brands look and feel, the client wanted a boho inspired product.
Maclaren Jones Marketing in Knutsford believes that the brand design, imagery and colour palette achieved this in inspiring, calming and exciting design.
Overview of the project work
- CREATION OF NEW COMPANY NAME
- CREATION OF NEW BRAND IDENTITY
- PR ADVERTORIAL DESIGN
- SOCIAL MEDIA CAMPAIGNS
- EMAIL CAMPAIGNS
- WEBSITE DESIGN AND BUILD
- TEAM MEMBER APPAREL
- PROMOTIONAL GIVEAWAYS
Branded uniform apparel for various staff members
