Evelyn House of Hair & Beauty
Luxury Brand Identity & Marketing Communications
Project Overview
When Evelyn House of Hair & Beauty launched in Manchester, the ambition was to create more than a salon — it was to create a luxury destination where hair, beauty and wellbeing came together.
Working alongside Design by Uber, who created the elegant interior environment, Maclaren Jones developed the brand identity and supporting marketing materials to establish Evelyn as a premium lifestyle brand.
The creative approach focused on creating a sophisticated and consistent customer experience, ensuring every interaction reflected the elegance, quality and attention to detail associated with the salon.
Brand Development
The Evelyn brand was developed to complement the luxurious salon environment, creating a refined identity that could translate seamlessly across both print and digital communications.
From the initial appointment through to the in-salon experience, every customer touchpoint was considered to reinforce the brand values of luxury, relaxation and personal care.
Customer Experience & Marketing Materials
To bring the brand to life, we created a suite of marketing communications designed to support the launch and ongoing customer journey.
Overview of the project
- Brand identity development
- Appointment card design
- Drinks menu design
- Luxury service brochure and price guide
- Launch event invitations
- Website design
- Customer magazine
- Photography
Outcome
The project demonstrated how considered branding can transform a business proposition into a complete customer experience.
By creating a cohesive identity across print, digital and customer communications, Evelyn House of Hair & Beauty was positioned as a sophisticated destination brand within Manchester’s competitive beauty sector.
