Working within the existing logo, we developed a proposed brand direction that introduced a broader and more flexible visual identity. Inspired by the textures, surfaces and patterns found within Mats Nationwide’s own products, the concept introduced complementary colours, supporting graphics, iconography and typography that reflected the company’s focus on protection, performance and presentation.

The result was a contemporary brand language that could flex across multiple sectors and customer environments whilst maintaining the familiarity of the original logo. The creative approach positioned Mats Nationwide as a design-led business focused on creating smart surfaces that protect, perform and create positive first impressions.

To demonstrate how the evolved brand could work in practice, the concept was brought to life across a comprehensive suite of marketing communications and customer touchpoints.

This included creative advertising campaigns, social media content, brochure concepts, website design exploration and promotional materials designed to increase brand awareness and support customer acquisition.

Alongside traditional marketing activity, we developed a series of targeted direct marketing concepts aimed at winning larger accounts across key sectors including care homes, football clubs, hospitality, automotive and garden centres. These included sector-specific door openers, leave-behind materials and campaign ideas designed to create memorable first impressions and encourage engagement with prospective customers.

The concept provided a strategic exploration of how Mats Nationwide’s existing brand could evolve into a more flexible and distinctive platform for future growth. Through the development of cohesive visual assets and integrated marketing ideas, the project demonstrated the potential of brand evolution to strengthen positioning, increase engagement and create new opportunities.