From helping young people navigate their future options, to supporting their transition into further education, training, or the workplace, we’ve brought clarity and creativity to every project in this sector. Our experience includes delivering national initiatives like Get Set, which connects directly with students, parents, and educators through thoughtful, age-appropriate communications. Whether through branding, digital platforms, or print, our work is designed to inspire learning, build confidence, and empower informed choices during these pivotal years.
Key Projects:
Get Set Initiative
Get Set was a national initiative designed to help young people aged 14–16 explore and plan their future by helping them to understand the options for their next steps. The campaign signposted their choices in further education, training, apprenticeships, gap years or entering the workforce. Under the guidance of MJM’s Ross Westwood we developed the brand, communications strategy, a national magazine and website that served as the foundation of the campaign.
The programme was rolled out across 32 individual Training and Enterprise Councils (TECs), each receiving a uniquely branded version of the magazine tailored to their region—while maintaining core content and a consistent editorial framework.
The magazine and website provided practical, engaging information on apprenticeships, university pathways, employment advice, and industry insights, supported by targeted messaging for parents, educators, training providers, and employers. Get Set successfully positioned itself as a valuable and accessible resource for young people making informed decisions about their future.
Get Set: Evolving to Support the Next Generation
The Get Set initiative is more relevant than ever, aligning with the government’s commitment to support over one million young people into training and apprenticeships. Maclaren Jones is now developing a second-phase version of the programme, extending its reach to include the 18–21 age group.
Building on the success of the printed magazine, this next phase introduces a dedicated digital platform – including a new website and app. Designed to reflect how today’s audience prefers to consume, engage with, and share content, the Get Set App and website are smartly positioned to meet the needs of a digital generation.
