15 questions on Brand Strategy

Questions you should ask about your branding

FOCUS

> Who are we at our core?
> What is our mission?
> Who are we serving?
Focus on good brand and logo design
Leading Brand Design Knutsford

DIRECTION

> Where are we trying to go?
> What impact are we
trying to make?
> What steps do we need to
take to achieve that?

CONNECTION

> How does our story and
purpose resonate with
our target audience?
> How can we become the
obvious choice for them?
Brand Design Cheshire
15 Questions on Brand Design Strategy

DISTINCTION

> How are we different
from others like us in
the marketplace?
> How will we position our
brand to standout?

PERSONALITY

> How do we look, act, sound?
> What do we believe?
> What do we talk about?
> What do we stand for?
15 Questions on Brand Strategy

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