Supporting children with Special Educational Needs and Disabilities requires specialist talent — and attracting that talent demands clear, focused and empathetic communication. At Maclaren Jones, we understand the SEN sector and how to connect meaningfully with the educators, support staff and specialists who make a difference every day. From targeted campaigns to digital platforms, brochures and social content, we create effective marketing that helps SEND employers raise visibility, attract the right candidates and strengthen their recruitment pipelines.
Key Projects:
Senploy – Supporting Educational Needs
Senploy is a specialist platform dedicated exclusively to careers in the SEND sector — connecting employers with skilled professionals who support children with additional needs. We worked closely with the Senploy team across a wide range of marketing outputs, including website content, brochure development, campaign creative, social media graphics and blog articles.
Our goal was to elevate Senploy’s position as the UK’s only dedicated SEND job board. Through clear messaging, strong visuals and consistent brand communication, we helped increase employer engagement and strengthen their community of SEND-focused candidates.
Digital campaigns designed to reach dedicated SEND talent
To strengthen Senploy’s presence across digital channels, we developed a suite of assets that included Facebook and LinkedIn campaigns, website content and a series of blogs offering practical advice for both SEND employers and candidates.
Our aim was to create a consistent and recognisable voice — one that built trust, shared valuable insights and positioned Senploy as a supportive authority within the SEND community. These campaigns and articles worked together to increase engagement, promote job opportunities and highlight best practice across the sector.
Clear, confident marketing for a truly specialist sector
We also created a sector-specific brochure to help Senploy communicate its services with clarity and impact. The brochure outlined the specialist nature of SEND recruitment, showcased their platform capabilities and presented their Campaign Manager and Training Services in a clear, accessible way. It became an essential tool for employer outreach and business development.
