A brand is not a logo or a name. Nor is it a nice set of colours or a clever line. A brand is the very essence of your business. It’s what you project to the world. It demonstrates your purpose and defines how you want to make people feel.

At Maclaren Jones, we can help you define your ‘why’ – exploring why you do what you do and why your audience should choose you. We do this by identifying your strengths and weaknesses, honing them for the competitive world and giving you the tools to communicate them clearly.

We also create brand new brands from scratch (Just like ACHIEVA), with a sharp edged focus on two things: a client’s proposition, their customers’ demands – and how to bridge the two.

Yes, we do create logos, names, nice colours and clever lines – and brilliant ones at that – but we supercharge the brand with whatever the objective demands: from marketing collateral and advertising to direct marketing and live exhibitions.

When it comes to brand experiences, it’s quite simple – first impressions count. We know that smart, successful design has the power to activate the senses and make your audience feel exactly as you need them to – intrigue, inspiration, excitement, empathy. (Just like the reception we created for Endress+Hauser)

Our creative is inspired by powerful insight into consumer behaviour that ensures your brand strikes a chord and stands the test of time, adapting to the ever-evolving way people work, play and live.

Whether it be taking your brand into the office environment, creating destinations where customers want to shop or to delivering experiential marketing through interactive training centres – we create immersive environments where you live and breathe the brand.

Maclaren Jones takes the spark of an idea and sets it alight. We bring your vision to life through logos, fonts, colours, shapes, icons, imagery and words.

Through the creation of diverse assets that work across print, online and the world around us, we narrate your brand’s story – breathing life into what makes you unique within your marketplace and attracting the attention you deserve.

When it comes to creating designs for a brand refresh, we tread lightly so that we build on rather than dilute the strengths that have brought you to where you are now. However, that’s not to say we shy away from pushing the boundaries to take you out of your comfort zone in order to explore the true potential of your new brand.

Whether it be considering new colourways and design elements, refining the tone of voice or expanding on visual cues – we can give your brand the fresh makeover it deserves. This includes bringing new collateral into the mix as we explore new channels of communication to your target audiences across all marketing materials, print and digital environments.

It’s important that the target market sees a radical enough change to make them re-appraise their perception of your brand – while remembering you’re still you.