A brand is not a logo or a name. Nor is it a nice set of colours or a clever line.
Rather, a brand is a state of mind. It’s the sum total of everything its customers see, experience and feel.
At Maclaren jones, we work with established brands, identifying their strengths and weaknesses, and honing them for the competitive world outside.
We also create brand-new brands, from scratch, with a sharp edged focus on two things: a client’s proposition, their customers’ demands – and how to bridge the two.
So although we do indeed create logos (and, indeed, nice colours and clever lines), we supercharge the brand with whatever the objective demands: from marketing collateral and advertising to direct marketing and live exhibitions.