ENDRESS+HAUSER UK
The Client
Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering operating across more than 80 countries.
They provide process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, optimising processes in terms of economic efficiency, safety & environmental impact. Customers come from various industries, including chemical, food & beverage, life sciences, power & energy, mining, minerals & metals, oil & gas and water & wastewater.
There is something unique about having a creative resource that knows you so well, they are almost an extension of your own company – that is exactly the relationship we have developed over the last 20 years with Maclaren Jones.
Head of Marketing and Communications
Project Overview
For two decades, Maclaren Jones has created all the UK marketing campaigns for Endress+Hauser. We’ve delivered everything from a corporate ‘atrium’ of core brand messages to direct marketing campaigns and even the design and fit of a £250K interactive training centre.
We have designed and published quarterly online customer magazines, created award-winning exhibition stands and produced customer giveaways to ensure the brand remained front of mind.
Endress+Hauser world wide projects – multi-lingual customer engineering magazine
Thanks to our unique understanding of the Endress + Hauser brand, we’ve expanded our reach into the worldwide market having produced a technical engineering magazine for 10 of the business’ largest sales and manufacturing companies in Europe, the USA and South East Asia.
We handled all design, artwork, production and print for the magazines, which included a mix of core product and services information, as well as specific content tailored to the individual countries involved.
This quarterly publication was mailed out to each country’s engineering customer base and was produced in German, Dutch, French, Italian, Flemish and English.
Maclaren Jones is proud to have held this assignment for over 10 years.
Endress+Hauser world wide projects - corporate and campaign marketing campaigns
Achieving a ‘stand out’ campaign in an engineering marketplace that suits the distinct tastes of individual countries is no mean feat. Especially when you have to take into account the different markets of Europe, USA and South East Asia – not to mention the practicality of language differences.
We’ve delivered global campaigns for more than 10 years, including corporate advertising and technical product launch direct marketing campaigns – testimony to our understanding of not only of the brand itself but the idiosyncrasies of the different international markets, as well as the technical and complex engineering products and control systems.
E+H USP’s
- A STRONG PARTNER - NET SALES OF JUST UNDER 2.9 BILLION EUROS
- A RELIABLE EMPLOYER - MORE THAN 15,100 EMPLOYEES WORLDWIDE
- SOLIDLY FINANCED - EQUITY RATIO OF 79%
- FUTURE ORIENTATED - CONTINUOUS ANNUAL INVESTMENTS OF MORE THAN 193 MILLION EUROS
