WONDERLUXE LUXURY TRAVEL
Project Overview
The creation of a new brand design, all branding and communication collateral –including a luxury lifestyle magazine, Divine Destinations.
Wonderluxe are the experts in luxury travel – a team of adventurers who are obsessive about helping people experience the finer things in life. Maclaren Jones developed a suitable new brand to appeal this high-end target audience.
Branded Travel Magazine
We also created and produced a luxury travel and lifestyle magazine which was direct mailed to existing customers, as well as targeted post codes for HNW customers who spend between £40,000 and £250,000 on holidays each year.
The content included an extensive worldwide portfolio of high-end hotels, resorts, private islands, yachts and villas, as well as carefully selected lifestyle content such as cars, jewellery and other luxury brands. The editorial content ensured a balance that tapped into customers’ social interests – be it cuisine, fine wine, adventures, sports, fashion, cars or jewellery.
The first edition of the magazine was wholly funded by Wonderluxe but subsequent editions will be wholly funded by partner, brands both travel and hotel groups, who want access this affluent audience.
Summary of work for Wonderluxe
- CREATION OF NEW BRAND IDENTITY AND ALL COMMUNICATION COLLATERAL
- LUXURY TRAVEL AND LIFESTYLE MAGAZINE
- ADVERTS
- SHOP FIT DESIGN AND BUILD
- WEBSITE DESIGN AND BUILD
- EMAILER NEWSLETTERS
- BLOG POSTS
- DESIGN AND BUILD OF INTRANET
- SOCIAL MEDIA CAMPAIGNS
- POP UP BANNERS
We designed and built a travel agency site with a news blog for all the latest travel updates.
Brand Experience
The next stage of the brand design was to develop the brand experience into a high street outlet for Wonderluxe, creating the shop as a destination that not only reflected the brand but was a physical space to inspire, calm, excite, and transport their customers into another world and one they would want to return to again and again.
Additional Work
